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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05486_Field_OMMA T6.txt
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1996-04-10
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figure—that it was too bad he didn’t have a sense
of fun. McLuhan was always basically a playful
person, and also as he put it once that people like
Lang were trying to brainwash us all, so that we’d
join in the tribal canoe or sort of merrily go along
in the swamp of tribalism.
McLuhan was always sort of a proud and
individualistic man, and I think we didn’t realize
fully how much he hated the kind of new age,
flower-child aspect of the ’60s and ’70s, but as far
as the question about whether it was a natural
progression to go to this cultural analysis, I think
it was. Because I think from the very beginning,